At Acton, our students are our customers (for more on this view, click here).  We rely — thrive even — on our students’ feedback.  To this end, Acton students fill out detailed, online surveys every week, even during Pre-Matriculation.  This allows us to make changes quickly and effectively.  They give us feedback on everything from the quality of group discussions to the time it took them to complete a reading assignment.  Students also rank teachers, which is how their bonuses are determined.

We are proud to announce that, so far, our new online courses for Pre-Matriculation have been receiving rankings of 4 out of 5 or higher.  We’d like to thank our students for their thoughtful feedback and our staff for their hard work!

“Too many would-be entrepreneurs believe, ‘If I build it, they will come.’ Following this self-centered strategy yields a high probability of pouring lots of money into a dark hole.

A Master Entrepreneur takes every opportunity to observe the buying habits of potential customers and tries to form hypotheses about their motives. This leads to questions that help her dig more deeply into the emotions and habits that drive buying behavior.” – Jeff Sandefer, “Putting Yourself in the Customer’s Shoes”

Tags: Acton MBA, Advice, Customers, Premat, Survey

Posted in Announcements, Blog, Entrepreneurship