Weaknesses in a business strategy can often be traced to its underlying assumptions. Guest contributor and Acton alumnus Chris Weaver (’08) shares his own experience recognizing that a client’s commonly held beliefs about its customers were wrong–and had stalled his project and potentially their business expansion initiative. Identify and Question Assumptions “Know thy customer!” It’s a mantra freshly minted Acton grads chant as diplomas are placed in hands. Without doubt, it’s the song of our people. However, there exists a related but less-pithy lesson that’s just as important: Identify and question assumptions. If industry experts are proxies for your customers, it’s important // READ MORE




