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	<title>Entrepreneurship and Acton &#187; Clark Aldrich</title>
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	<description>The folks behind Acton’s revolutionary MBA program bring their fresh perspectives to topics like entrepreneurship, management, education, leadership, life-long learning, and success.</description>
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		<title>Leading Simulation Experts Discuss Acton&#8217;s &#8220;Robo Rush&#8221;</title>
		<link>http://www.actonmba.org/blog/learning-technology/experts-discusses-acton-sim-game/</link>
		<comments>http://www.actonmba.org/blog/learning-technology/experts-discusses-acton-sim-game/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 21:25:36 +0000</pubDate>
		<dc:creator>actonmba</dc:creator>
				<category><![CDATA[Awards & Recognition]]></category>
		<category><![CDATA[Learning Technology]]></category>
		<category><![CDATA[Clark Aldrich]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Sim Game]]></category>

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		<description><![CDATA[In a recent interview with Jon Aleckson of Web Courseworks, Clark Aldrich further discusses Acton and its growing list of simulation games developed to teach the key tools and skills every entrepreneur needs to create a successful business. Listen to the interview and watch Clark take you through “Robo Rush: Can You Make a Profit [...]]]></description>
			<content:encoded><![CDATA[<p>In a recent <a href="http://www.webcourseworks.com/blog/acton-mba-sims-games-discussion-clark-aldrich" target="_blank">interview </a>with Jon Aleckson of Web Courseworks, Clark Aldrich further discusses Acton and its growing list of <a href="http://www.actonsims.com/" target="_blank">simulation games</a> developed to teach the key tools and skills every entrepreneur needs to create a successful business. Listen to the interview and watch Clark take you through “Robo Rush: Can You Make a Profit and Meet Customer Demands?” below.</p>
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		<title>What Acton Teachers Are Reading This Summer</title>
		<link>http://www.actonmba.org/blog/reading/acton-favorite-books-summer-2009/</link>
		<comments>http://www.actonmba.org/blog/reading/acton-favorite-books-summer-2009/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 20:42:21 +0000</pubDate>
		<dc:creator>actonmba</dc:creator>
				<category><![CDATA[Books & Notes]]></category>
		<category><![CDATA[Clark Aldrich]]></category>
		<category><![CDATA[Ed Perry]]></category>
		<category><![CDATA[Jeff Connally]]></category>
		<category><![CDATA[Jeff Sandefer]]></category>
		<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Steven Tomlinson]]></category>
		<category><![CDATA[Teachers]]></category>

		<guid isPermaLink="false">http://actonmba.wordpress.com/?p=266</guid>
		<description><![CDATA[In addition to teaching and running companies, Acton teachers are life-long learners who are constantly looking for opportunities and resources to hone their own business skills.
As a result, Acton teachers are avid readers. Here are some of the books that most influenced them. All of these, and more, are on Acton&#8217;s Best Books List:

Learning by [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/gp/product/0787977357?ie=UTF8&amp;tag=am068-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0787977357"><img class="alignright size-medium wp-image-1444" title="What We're Reading: Girl In Library" src="http://www.actonmba.org/blog/wp-content/uploads/3739870026_0809be1dd1-1-300x199.jpg" alt="What We're Reading: Girl In Library" width="240" height="159" /></a>In addition to teaching and running companies, Acton teachers are life-long learners who are constantly looking for opportunities and resources to hone their own business skills.</p>
<p>As a result, Acton teachers are avid readers. Here are some of the books that most influenced them. All of these, and more, are on Acton&#8217;s Best Books List:<span id="more-266"></span></p>
<ul>
<li><em><strong><a href="http://www.amazon.com/gp/product/0787977357?ie=UTF8&amp;tag=am068-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0787977357" target="_blank">Learning by Doing</a> </strong></em><strong>by <a href="http://clarkaldrich.blogspot.com/" target="_blank">Clark Aldrich</a>. </strong><span style="color:#808080;"><a href="http://www.actonmba.org/people/e-teachers/jeff-sandefer/" target="_blank"><span style="color: #000000;">Jeff Sandefer</span></a><span style="color: #000000;">, Acton Master Teacher, says: &#8220;The most knowledgeable expert in the world when it comes to using sim games in learning, Aldrich is sought after from every organization from Disney to the CIA and the Special Forces. This book explains why curriculums like Acton&#8217;s may disrupt education for the better.&#8221;</span> </span></li>
<li><em><strong><a href="http://www.amazon.com/gp/product/0470023686?ie=UTF8&amp;tag=am068-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0470023686" target="_blank">Scenarios: The Art of Strategic Conversation</a></strong></em><strong> by Kees van der Heijden. </strong><a href="http://www.actonmba.org/people/e-teachers/ed-perry/" target="_blank"><span style="color:#808080;"><span style="color: #000000;">Ed Perry</span></span></a><span style="color:#808080;"><span style="color: #000000;">, Acton Master Teacher, notes that it is &#8220;the best book I have found on how to develop strategic plans for organizations</span><span style="color: #000000;">.</span></span><span style="color: #000000;">&#8220;</span></li>
<li><span style="color:#808080;"><span style="color: #000000; "><em><strong><a href="http://www.amazon.com/gp/product/0743203186?ie=UTF8&amp;tag=am068-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0743203186" target="_blank">What Management Is: How it Works and Why It&#8217;s Everyone&#8217;s Business</a> </strong></em><strong>by Joan Magretta.</strong> <a href="http://www.actonmba.org/people/e-teachers/steven-tomlinson/" target="_blank">Steven Tomlinson</a>, Acton Master Teacher, recommends this book because it &#8220;boils business down to the bare essentials&#8211;how you manage products and services, prices and people to create value and make money. It&#8217;s hard to imagine a more readable, more concise introduction to business.&#8221;</span></span></li>
</ul>
<ul>
<li><em><strong><a href="http://www.amazon.com/gp/product/0786304553?ie=UTF8&amp;tag=am068-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0786304553" target="_blank">Socratic Selling</a> </strong></em><strong>by Kevin R. Daley. </strong><a href="http://www.actonmba.org/people/e-teachers/jeff-connally/" target="_blank"><span style="color: #000000;">Jeff Connally</span></a><span style="color: #000000;">, Acton Teacher, distills the book&#8217;s main lesson: &#8220;Ask, don&#8217;t tell.&#8221;</span></li>
<li><em><strong><a href="http://www.amazon.com/gp/product/0385499841?ie=UTF8&amp;tag=am068-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0385499841" target="_blank">The Art of Innovation</a> </strong></em><strong>by Tom Kelley and <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2Fgp%2Fentity%2FJonathan-Littman%2FB000AQ3XJ4%3Fie%3DUTF8%26ref_%3Dsr%5Ftc%5F2%5F0%26qid%3D1276229032%26sr%3D1-2-ent&amp;tag=am068-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=390957" target="_blank">Jonathan Littman</a></strong><strong>. </strong><span style="color: #000000;">Jeff Sandefer suggests you read this book because it&#8217;s &#8220;a great book by IDEO, the world&#8217;s leading design firm, that teaches how to create great products and services by listening to your customer and &#8216;prototyping&#8217;.&#8221;</span></li>
</ul>
<p><span style="color: #808080;"><strong><em><span style="font-weight: normal;">Photo courtesy of</span> <a href="http://www.flickr.com/photos/rachellake/3739870026/" target="_blank">Rachel Lake</a></em></strong></span></p>
]]></content:encoded>
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		<item>
		<title>Leading eLearning Expert Praises Acton Sims</title>
		<link>http://www.actonmba.org/blog/learning-technology/elearning-expert-aldrichpraises-acton-sim-games/</link>
		<comments>http://www.actonmba.org/blog/learning-technology/elearning-expert-aldrichpraises-acton-sim-games/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 15:18:12 +0000</pubDate>
		<dc:creator>actonmba</dc:creator>
				<category><![CDATA[Awards & Recognition]]></category>
		<category><![CDATA[Learning Technology]]></category>
		<category><![CDATA[Clark Aldrich]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Sim Game]]></category>

		<guid isPermaLink="false">http://actonmba.wordpress.com/?p=226</guid>
		<description><![CDATA[In a recent interview, Clark Aldrich, one of the country&#8217;s leading experts on eLearning and simulation games, praised Acton and our recently developed, award-winning Sim Games for Entrepreneurs. 
He said he was impressed for seven reasons:
First, to understand Acton, you have to realize that they are one of the hottest business schools for Entrepreneurship.  This [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color:#888888;"><span style="color:#000000;"><em>In a recent </em><a href="http://saulnier.typepad.com/learning_technology/2009/04/simulations-and-serious-games-an-interview-with-clark-aldrich.html" target="_blank"><em>interview</em></a><em>, </em></span><a href="http://clarkaldrich.blogspot.com/2009/02/spend-some-time-engaging-some-of-best.html" target="_blank"><span style="color:#000000;"><em>Clark Aldrich</em></span></a><span style="color:#000000;"><em>, one of the country&#8217;s leading experts on eLearning and simulation games, praised Acton and our recently developed, award-winning </em></span><span style="color:#000000;"><a href="http://www.actonsims.com/" target="_blank"><em>Sim Games for Entrepreneurs</em></a><em>. </em></span></span></p>
<p><span style="color:#888888;"><span style="color:#000000;">He said he was impressed for seven reasons:</span></span></p>
<blockquote><p><a href="http://www.actonsims.com"><img class="alignright size-thumbnail wp-image-234" title="Acton Sim Games Poster" src="http://actonmba.files.wordpress.com/2009/06/poster_ffd.png?w=76" alt="poster_ffd" width="76" height="150" /></a>First, to understand Acton, you have to realize that they are one of the hottest business schools for Entrepreneurship.  This is in part because they are focusing on all three types of <a href="http://www.actonmba.org/about/" target="_blank">learning</a>: <em>learning to be</em>, <em>learning to do</em>, and the traditional <em>learning to know</em>.  The simulations are, naturally, around learning to do,<span id="more-226"></span> and can exist outside of the other two, but are more powerful given the &#8220;to know&#8221; and &#8220;to be&#8221; aspects.</p>
<p><em>Thing that Impressed Me Number One</em>:  Given that, Acton decided that to deliver the best-in-the-world education that was their vision, they would need to build and use some number of educational simulations.  While so many organizations spend years just debating this, the leadership of Acton made this realization quickly and acted upon it.</p>
<p><em>Thing that Impressed Me Number Two</em>:  Acton identified a series of areas where students routinely had trouble understanding to drive the creation of sims.</p>
<p><em>Thing that Impressed Me Number Three</em>: They sought out developers of pure Flash-based mini-games, but then evolved to include talent from eLearning vendors as well.</p>
<p><em>Thing that Impressed Me Number Four</em>: Acton made fully available the deep subject matter experts/practitioners in the areas they were covered to be full members of the development team.  These subject matter experts were not compliant in the sim design, they were committed.<br />
<em><br />
Thing that Impressed Me Number Five</em>: The sims were each about one hour long, with very accessible graphics but rigorous and deep computational models.  They represent a production value that is good enough to be impressive and classic, without breaking the bank of eye candy.</p>
<p><em>Thing that Impressed Me Number Six</em>:  They have so far built six simulations, roughly two at a time, cycling back the best practices learned from each into the next.</p>
<p><em>Thing that Impressed Me Number Seven</em>:  From the student reviews I have seen, they seem to work very well.</p>
<p>Acton has not just produced the right content for the right reasons, they have also role-modeled the right approach and right ambitions.</p></blockquote>
<p><span style="color:#000000;">To experience the games yourself, visit <a href="http://www.actonsims.com" target="_blank">www.actonsims.com. </a></span></p>
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