You want your company to stand out against all of the other companies that are just like yours. What do you do? Ed Perry comments on how to garner more word-of-mouth marketing.
Sunday morning I sat in The Coffee Bean & Tea Leaf on South Lamar in Austin, Texas while visiting with someone who was sitting [...]

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Your business is declining.  You’re losing customers.  What do you do?
Don’t make matters worse for yourself by falling into a “death spiral.” This is a re-post from best-selling author and entrepreneur Seth Godin’s blog. For businesspeople interested in fresh marketing ideas, this is a great blog to visit.
You’ve probably seen it. The fish monger sees [...]

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Why should you take investment money from your customer? Read this article by Master Teacher Ed Perry to find out.
With current economic conditions, banks have become very strict making it really tough to get loans. Venture capital (VC) has become scarce, and angel investors are cutting way back on their activity. Where else [...]

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At Acton, our students are our customers (for more on this view, click here).  We rely — thrive even — on our students’ feedback.  To this end, Acton students fill out detailed, online surveys every week, even during Pre-Matriculation.  This allows us to make changes quickly and effectively.  They give us feedback on everything from [...]

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